To coincide with the upcoming release of the DreamWorks Animation feature film, The Croods: A New Age, Jamba is introducing two colorful new smoothies for kids. The Sash's Splash and Croodaceous Cooler share a full serving of fruit or vegetables—the Sash's Splash Smoothie has a full serving of fruit from orange, mango, pineapple and dragon fruit, while the Croodaceous Cooler boasts a half serving of fruit and a full serving of vegetables from nutritious ingredients like banana and carrot. Both of these new smoothies are being served in limited The Croods: A New Age cups.
Sarah Marjoram, MS, RDN, LD, Nutrition Expert and Strategic Advisor of Jamba, says: "Our two newest kids' menu items will not only help children get their daily fruits and vegetables, but both are excellent sources of vitamins A and C, antioxidants that help support immunity."
Kid-Friendly Veggie Smoothies
Jamba's Smoothies for Kids Share a Full Serving of Fruit or Veggies
Trend Themes
1. Kid-friendly Veggie Smoothies - Jamba's new kid-friendly veggie smoothies highlight a trend toward healthier kids' menu options.
2. Branded Movie Tie-in Menu Items - The Croods: A New Age cups and Jamba's smoothies show a trend toward branded movie tie-in menu items as a way to generate excitement and boost sales.
3. Functional Foods for Kids - Jamba's smoothies for kids demonstrate a trend toward functional foods that serve a specific purpose for children, such as boosting immunity or increasing vegetable intake.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can capitalize on the trend toward healthier kids' menu options by offering more vegetable and fruit-based menu items.
2. Movie Theaters - Movie theaters can capitalize on the trend toward branded movie tie-in menu items by offering themed food and beverage options for specific films.
3. Food and Beverage Manufacturers - Food and beverage manufacturers can capitalize on the trend toward functional foods for kids by creating products designed to meet specific child health needs, such as boosting immunity or supporting brain development.