Nike created a pair of smoothie-inspired sneakers based on a viral 2014 tweet from Giannis Antetokounmpo about trying a smoothie for the first time ever. This version of the Giannis Immortality sneaker tells the story of this life-changing moment for the professional basketball player with a fruit-themed colorway, a Super Smoothie label and images of fruits on the side.
The vibrantly colored Nike sneakers play with a variety of shades, including crimson, melon and mulberry, and they're finished off with bright orange laces.
While there are several sneakers that have been created based on various fruits, this one sets itself apart with a special story that NBA fans and sneaker collectors are sure to appreciate sharing with others.
Smoothie-Inspired Sneakers
Nike's Fruit-Themed Colorway Tells a Story About Giannis Antetokounmpo
Trend Themes
1. Food-inspired Sneakers - There is an opportunity for other brands to create food-inspired sneakers, especially those inspired by viral social media posts from celebrities and athletes.
2. Storytelling Sneaker Collections - Sneaker companies can create storytelling collections that resonate with target audiences and generate buzz on social media.
3. Customization & Personalization - Customizing sneakers to fit the personal likes and preferences of consumers can increase brand loyalty and create unique products that stand out in the sneaker market.
Industry Implications
1. Sports Retail - Sports retail companies can capitalize on these food-inspired sneakers by creating exclusive collections and marketing to sports fans and collectors.
2. Athletic Apparel - Athletic apparel companies can expand their product lines to include food-inspired sneakers that complement their existing clothing and footwear collections.
3. Custom Sneaker Design - The trend of food-inspired sneakers presents opportunities for custom sneaker designers and artists who can create unique designs for individual customers looking for personalized footwear options.