Enjoying smoothie bowls usually means making one at home or ordering one fresh from a juice and smoothie bar—but Fruitlove is a new "spoonable smoothie" brand from Kraft Heinz that can be enjoyed as an on-the-go snack. The new product range was created to suit consumers who are looking for unique flavors and textures that also deliver a satisfying nutritional profile. The Fruitlove smoothie bowls combine yogurt with fruits and vegetables to provide snacks with somewhere between 100 to 140 calories.
Some of the flavors from Fruitlove include Mango Medley with not just banana, pineapple and mango but also carrot, as well as Pineapple Coconut Bliss and Blueberry Dream, both of which feature unexpected additions like squash.
Each of the spoonable smoothies is packaged in a convenient single-serve bowl that comes with its own spoon.
Veggie-Packed Smoothie Bowls
Fruitlove's "Spoonable Smoothies" Combine Fruits, Carrots & Squash
Trend Themes
1. Spoonable Smoothies - The trend of conveniently packaged and healthy spoonable smoothies provides an opportunity for brands to innovate with unique flavor combinations and nutritional profiles.
2. Veggie-infused Snacks - The growing trend of incorporating vegetables into snacks and meals creates opportunities for brands to provide healthier options for consumers.
3. On-the-go Nutrition - The increasing demand for fast and convenient snacks that also provide a nutritional boost creates an opportunity for the development of innovative products like spoonable smoothies.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create and market new products that cater to the trend of healthy, veggie-infused snacks and convenient, on-the-go nutrition.
2. Packaging and Convenience - As spoonable smoothies and other convenient, on-the-go snacks gain popularity, the packaging and convenience industry has an opportunity to develop innovative solutions that make healthy snacking easy and accessible.
3. Wellness and Health - The wellness and health industry can leverage the trend of veggie-infused snacks and on-the-go nutrition to promote healthy eating habits and provide effective solutions for busy consumers.