WonderBra debuted the 'Smooth collection' of comfort-focused underwear. The pieces in the Smooth collection are made of bare spandex, resulting in an ultra-comfortable experience that hugs any body shape. WonderBra took great care in designing the shape of the Smooth collection. The pieces feature high leg lines, scooped necklines, and stretchy bralettes to accompany any wardrobe.
On top of this, the brand offers scoop crops and high-waisted panties to create a flexible, lightweight, and wire-free offering of underwear that suits outfits in any season, whether the light clothes of summer or the heavy clothes of winter. WonderBra's Smooth collection comes in a variety of neutral colors, such as white, beige, and black, as well as fun spring colors, such as red, green, and brown.
The Smooth collection is available now at WonderBra's online store.
Comfort-Focused Underwear Lines
WonderBra Debuted the Smooth Collection Made of 100% Bare Spandex
Trend Themes
1. Comfort-focused Underwear - There is an opportunity for other brands to create comfort-focused underwear lines that utilize unique materials and functional designs for optimal comfort.
2. Wire-free Underwear - Offering wire-free options in underwear lines is a disruptive innovation opportunity for companies looking to cater to consumers' desire for comfort and flexibility in their undergarments.
3. Trendy and Functional Underwear - Companies have the opportunity to design and market trendy and functional underwear that not only provide comfort but also enhance one's body shape and work with any wardrobe.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from incorporating more comfort-focused clothing options for consumers, particularly when it comes to intimate apparel.
2. Textile Industry - The textile industry has tremendous potential to develop innovative fabrics for underwear that provide both comfort and support while being lightweight and flexible.
3. E-commerce Industry - The e-commerce industry has seen tremendous growth in the online sale of intimate apparel, making it an ideal market to sell comfort-focused underwear lines.