In honor of MDW 2K20, iconic vodka brand Smirnoff launched a brand new hard seltzer — the Smirnoff Seltzer Red, White & Berry. Containing only 90 calories and zero sugar, the new beverage is perfect for calorie-conscious consumers looking to enjoy a refreshing drink without overloading on calories. The hard seltzer features a delicious blend of cherry, citrus, and blue raspberry flavors and is patriotically packaged in the colors of the flag.
Consumers can purchase the hard seltzer Smirnoff Seltzer Red, White & Berry at select retailers across the country. The new boozy beverage is also available for delivery, for those who are quarantining or looking for a convenient way to purchase the delicious seltzer.
Delicious 90-Calorie Seltzer
Smirnoff Debuted the Hard Seltzer Smirnoff Seltzer Red, White & Berry
Trend Themes
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Low-calorie Alcoholic Beverages — Creating innovative low-calorie versions of popular alcoholic beverages can cater to health-conscious consumers without sacrificing taste or enjoyment.
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Hard Seltzer Market — Continuing to expand and diversify the hard seltzer market, including patriotic themed flavors, can capitalize on the growing demand for refreshing and low-calorie alcoholic options.
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Convenient Alcohol Delivery — Leveraging the rise of delivery services to offer convenient and contactless ways for consumers to purchase and enjoy alcoholic beverages can create new opportunities in the market.
Industry Implications
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Alcohol Beverage — Alcohol brands can explore creating low-calorie variants, such as hard seltzers, to cater to health-conscious consumers while staying ahead of the competition.
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Food & Beverage Retail — Retailers can stock and promote low-calorie alcoholic beverages, like the Smirnoff Seltzer Red, White & Berry, to meet the growing demand for healthier options and capitalize on consumer preferences.
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Food Delivery — Food delivery platforms can expand their offerings to include alcoholic beverages, providing a convenient way for consumers to purchase and enjoy products like Smirnoff Seltzer Red, White & Berry.