How about approaching someone cute you'd like to get closer to and introducing yourself with, "Hello, my name is Onion"? I would say, you would be one lonely person. That is the witty approach of this new SMINT breath mints campaign that uses "Hello, my name is.." party tags to reflect what your breath smells like.
The print ads show guys and girls dressed to the nines, all smiles and ready to mingle and have fun. In addition to Onion, other names include unpleasant smells such as Tobacco and Whiskey. But with name tags like these, who would want to stand close to you, unless, of course, they were wearing, "Hello, my name is garlic"; then you could make a salad together!
I like the concept, it's fun and to the point. Also, there is something about the vibrant colors and fashion style of these print ads that appeals to me.
The campaign is created by DDB Barcelona, Spain with creative directors David Pérez, Bernat Sanromà and art director Marta Monsarro.
Breath Name Tags
SMINT: Hello, My Name is...
Trend Themes
1. Creative Name Tag Campaigns - Opportunity for companies to create unique and humorous name tag campaigns that reflect a product or experience.
2. Personalized Breath Fresheners - Opportunity for breath mint companies to create personalized flavors that reflect individual preferences and personalities.
3. Visual Marketing for Print Ads - Opportunity for companies to use vibrant colors and fashion style in print ads to capture attention and appeal to target audiences.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies and marketing firms to develop creative campaigns that incorporate personalized and visually appealing elements.
2. Personal Care and Wellness - Opportunity for breath mint companies and personal care brands to innovate and offer personalized products that reflect individual preferences and lifestyles.
3. Printing and Design - Opportunity for printing and design companies to collaborate with brands and create visually captivating print ads that stand out.