Amazon's SmileCodes allows consumers to unlock media content through the Amazon app. This includes a series of arts and crafts instructions as a creative prompt for costumers to make more out of the cardboard packaging.
The scannable codes are printed directly on the boxes itself and when scanned using the Amazon app, they are directed to video content alongside a set of instructions on how to make more use out of their boxes. An example includes the utilization of virtual reality technology to give a full view of a bright galaxy. The SmileCode boxes breach a new way of approaching packaging concepts by tapping to customer engagement concepts targeted towards the digital age whilst also recognizing environmental issues.
Digitally Scannable Cardboard Boxes
Amazon's SmileCodes Unlocks Media Content Using QR Codes
Trend Themes
1. Digitally Scannable Packaging - The use of scannable QR codes and other technologies on packaging to provide interactive and value-added experiences for consumers.
2. Digital Engagement Through Packaging - Utilizing packaging as a medium for digital engagement with consumers, creating an opportunity to enhance customer experiences.
3. Sustainability-focused Packaging Innovation - Incorporating sustainable materials and design techniques in packaging innovation, such as cardboard boxes with creative reuse opportunities.
Industry Implications
1. Retail Industry - Implementing digital engagement strategies through packaging innovation in the retail industry, creating a competitive edge.
2. Packaging Industry - Adopting sustainable design techniques and innovative technologies in packaging to create engaging and eco-friendly products, transforming the industry.
3. Consumer Goods Industry - Incorporating innovative and sustainable packaging concepts in the production of consumer goods, enhancing brand image and customer loyalty.