The Liquid Core SMILE Gum is an oral health support product for consumers looking to enjoy a just-brushed feeling when they don't the time or the ability to brush their teeth.
The gum is formulated with activated charcoal and hydroxyapatite to improve overall oral health and even strengthen tooth enamel. The gum also features xylitol for sweetness, which is shown to have beneficial effects on oral health. The functional gum is priced at $4.99 per pack.
Founder and CEO Troy Widgery spoke on the Liquid Core SMILE Gum saying, "With Liquid Core SMILE we developed a functional gum that delivers oral health benefits, which was a departure from our typical approach. In the Liquid Core Lab we normally formulate with functional ingredients to offer a whole-body efficacy, whereas with Liquid Core SMILE, we focused solely on oral health."
Oral Health-Improving Chewing Gums
Liquid Core SMILE Gum Strengthens Tooth Enamel and More
Trend Themes
1. Functional Gums - The popularity of functional gums, such as Liquid Core SMILE Gum, that have oral health benefits and are convenient for on-the-go consumers presents an opportunity for innovative oral health products.
2. Activated Charcoal in Oral Care - The use of activated charcoal in oral care products, like in Liquid Core SMILE Gum, to improve overall oral health and whiten teeth presents an opportunity for innovation in natural oral health solutions.
3. Xylitol in Oral Care - The beneficial effects of xylitol on oral health, as seen in Liquid Core SMILE Gum, may lead to an increase in it's use as an ingredient in oral care products and therefore, an opportunity for innovation in natural oral health solutions.
Industry Implications
1. Oral Care - Liquid Core SMILE Gum is disrupting the oral care industry with its functional ingredients and convenient form, presenting an opportunity for innovation in the space.
2. Functional Food - The popularity of convenient and functional foods, like Liquid Core SMILE Gum, presents an opportunity for innovation in the functional food industry.
3. Natural Products - Liquid Core SMILE Gum's use of natural and organic ingredients, such as activated charcoal and xylitol, presents an opportunity for innovation in the natural products industry.