The SmartyPants Vitamins For functional range has been expanded by the Los Angeles-based company to offer consumers a way to get better rest using the power of natural ingredients. The products include Health Sleep and Heathy Kids Sleep, which are both free from GMOs, gelatin, artificial flavors, synthetic colors, artificial sweeteners and also don't have any of the big eight allergens. The Healthy Sleep variety contains melatonin, L-theanine, B6, C, D3, probiotics and zinc, while Healthy Kids Sleep has no melatonin but packs saffron extract, L-theanine, chamomile flower, magnesium and lemon balm extract.
Co-Founder and Co-CEO Courtney Nichols-Gould spoke on the new SmartyPants Vitamins For functional range additions saying, "Research proves that quality sleep plays an important role in whole-body health. That’s why we continued to take a comprehensive approach when designing our Healthy‡ Sleep formula. Because sleep quality, immune function, and gut health are all interconnected, we ensure our supplements are formulated to support all three."
Sleep-Focused Supplement Products
The Smartypants Vitamins For Functional Range is Effective
Trend Themes
1. Sleep Supplements - Natural sleep supplements as a functional means to combat sleep issues.
2. Gmo-free Products - Growing trend for GMO-free ingredients in the supplements and health industry.
3. Comprehensive Supplement Formulas - Increased demand for supplements that support multiple bodily functions, such as immune function, gut health and sleep quality.
Industry Implications
1. Health and Wellness - Supplement industry will see continued growth, particularly in health and wellness sector.
2. Natural Products - Increased demand for natural and organic products in the supplements industry.
3. Allergy-friendly Products - Growing trend for allergy-friendly dietary supplements.