The Smarties orange block chocolate bar is being launched in the UK and Ireland by the brand to offer consumers a textural treat that will perfectly satisfy their sweet tooth. The bar is compromised of orange chocolate that has been paired with orange mini Smarties and is being launched alongside a new Smarties milk chocolate 90 gram bar. The products are being launched in new paper packaging that was announced earlier this year and will see the brand shifting completely to paper wrap by April 2021.
Global Head of Confectionery at Nestlé Alexander von Maillot spoke on the recyclable packaging for the Smarties orange block chocolate bar saying, "Moving Smarties packaging to recyclable paper is one of our key sustainable packaging initiatives in the confectionery category. It is a further step in realising Nestlé’s ambition to make all of our packaging recyclable or reusable by 2025 and to reduce our use of virgin plastics by one third in the same period."
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The Smarties Orange Block is Made with Orange Chocolate
Trend Themes
1. Orange Chocolate Trend - As consumers are looking for new and exciting flavor combinations, launching products like the Smarties orange block chocolate bar provides a perfect opportunity to tap into the orange chocolate trend.
2. Sustainable Packaging Trend - By shifting to recyclable paper packaging, Nestlé is addressing the growing consumer demand for environmentally friendly solutions, and other players in the confectionery industry should look for ways to innovate and improve their packaging as well.
3. Textural Treats Trend - Combining different textures in a single product, like the Smarties mini chocolate pieces in the orange chocolate bar, can create a unique eating experience that catches consumers' attention and sets the product apart from competitors.
Industry Implications
1. Confectionery Industry - As Nestlé aims to make all of their packaging recyclable and reduce their use of virgin plastics, other key players in the confectionery industry should explore and invest in sustainable packaging solutions.
2. Food & Beverage Industry - The orange chocolate trend and the focus on textural treats can be applied to other segments of the food and beverage industry, providing opportunities for innovation and differentiation.
3. Retail Industry - The increasing consumer demand for sustainable products and exciting flavor combinations can create opportunities for retailers to strategically position and market new products to capture consumers' attention and drive sales.