The Smarties Monster could be considered a playful packaging ploy, but it is also just as practical as it is fun. Designed to be a toy during and after the chocolate is consumed, the design actually makes it much easier to eat. Instead of a plastic bag, the Smarties Monster container provides more structure for the children using it. The lid opens up to reveal a mouth that portions out the candy more conveniently.
Designed by Kleijn Brand Agency, the Smarties Monster containers can be found in Barcelona, Spain. With an environmental consciousness behind the packaging, children will want to play with it even after the chocolate is all gone -- giving it a second chance at life. The agency claims, "The only desert that will keep your kids happy!"
Toy-Like Candy Packaging
Smarties Monster Turns Eating Chocolate into a Fun Game for Kids
Trend Themes
1. Playful Packaging - Disruptive innovation opportunities exist in creating packaging designs that incorporate playfulness and practicality, enhancing the consumer experience.
2. Packaging as a Toy - Transforming packaging into a toy-like experience can engage children and extend the lifespan of products, providing additional value.
3. Environmental Consciousness Packaging - Opportunities arise in designing packaging with sustainability in mind, encouraging reuse and reducing waste in the consumer goods industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore incorporating playful packaging designs to attract children and differentiate their products in the market.
2. Consumer Goods - Consumer goods companies can tap into the trend of transforming packaging into toys to increase brand loyalty and customer engagement.
3. Packaging and Design - The packaging and design industry can capitalize on the demand for environmentally conscious packaging by creating innovative and sustainable solutions.