After introducing Llama and Unicorn Smarties, Nestlé is adding to its limited-edition product range with the all-new Smarties Mermaid Edition. These mythically inspired candy-coated chocolates come with yellow- and pink-colored shells, plus a packaging design that depicts splashy waves and a fish tail. These novelty candies have proven to be especially popular with people who are passionate about sharing their favorite new food finds on social media.
Smarties Mermaid Edition will undoubtedly catch the eyes of those who are intrigued by mythical creatures but as Lucy Fawcett, Assistant Brand Manager for Smarties, notes: "Of course, it doesn’t matter at all if Mermaids aren’t your thing, it’s still the great taste of Smarties inside the pack."
Mythical Mermaid Candies
The Smarties Mermaid Edition Boasts Yellow and Pink Candy Pieces
Trend Themes
1. Limited-edition Candy - Smarties' success with their limited-edition Mermaid Edition candy presents an opportunity for confectionery businesses to continue creating and marketing unique, seasonal flavors.
2. Mythical Creature-inspired Products - The popularity of Smarties' Mermaid Edition candy demonstrates a growing trend for companies to create products inspired by mythical creatures, presenting a unique opportunity for businesses to tap into this trend and offer a wider range of fantasy-inspired products.
3. Social Media-worthy Food Products - The success of Smarties' Mermaid Edition candy highlights the importance of creating visually appealing food products that are shareable on social media, providing a new trend and opportunity for food and beverage companies to explore creative ways to showcase their products online.
Industry Implications
1. Confectionery - The success of Smarties' Mermaid Edition candy presents an opportunity for confectionery businesses to explore and develop more seasonal and unique flavors to stay relevant and appeal to new markets.
2. Fantasy Merchandise - The growing trend for mythical creature-inspired products, as exemplified by Smarties' Mermaid Edition candy, presents an opportunity for businesses to expand into the fantasy merchandise space and offer a wider range of imaginative products.
3. Food and Beverage - The trend for social-media friendly food products, as demonstrated by Smarties' Mermaid Edition candy, presents an opportunity for food and beverage companies to explore more visually appealing packaging and creative marketing strategies to appeal to a wider audience online.