Withings has released its latest smart-designed body scale called the Body Smart as an addition to its smart scale lineup. Mathieu Letombe, CEO of Withings, said in a statement: "Body Smart elevates the market by providing highly precise and accurate readings along with insightful and actionable health data and advice. It brings a new level of precision and clarity to the complexities of health in a beautifully designed device that fits in any home."
The Body Smart consists of several functions, such as the Withings Precision Technology that combine multifrequency bioelectrical impedance analysis (BIA), precision weight sensors, and advanced algorithms delivering insights with health analysis. The scale has a unique feature called the Eyes Closed Mode, which allows consumers the option to track body composition differently by showing encouraging messages, the weather forecast, step counts, or even an air quality reading rather than their actual weight measurement. Although, the figure can be seen within the Withings+ companion app. This feature aims to increase motivation for weight loss and add positivity to consumers' mindsets regarding their health. The Body Smart is available for purchase.
Smart-Designed Body Scales
Withings Released Its Smart Scale Capable of Hiding Weight Measurement
Trend Themes
1. Smart Body Scales - Opportunities for disruptive innovation include adding new features to increase user engagement and motivation to improve health outcomes.
2. Multifrequency Bioelectrical Impedance Analysis - Disruptive innovation opportunities may include developing more accurate and sophisticated technology for measuring body composition through multiple frequencies of bioelectrical impedance analysis.
3. Personalized Health Insights - Innovative opportunities may involve developing personalized insights based on users' health data, such as recommending specific health programs or meals based on their progress.
Industry Implications
1. Fitness and Wellness - This industry can benefit from incorporating smart body scales with multifrequency bioelectrical impedance analysis to provide personalized health insights for users.
2. Consumer Electronics - Opportunities for disruptive innovation include creating smart scales with more advanced features and technologies that can improve health outcomes and user engagement.
3. Healthcare and Medical Technology - This industry can benefit from incorporating multifrequency bioelectrical impedance analysis and other advanced technologies into clinical settings to provide more accurate health assessments for patients.