Alcoholic beverage giant Diageo and electronics company Thinfilm Electronics have teamed up to develop a Johnnie Walker Blue Label smart whiskey bottle. The bottle, which is currently in prototype stage, makes it easier for distributors to keep stock, while end users can connect the bottle to their smartphone and detect if it has been tampered with.
The bottle is embedded with sensors with Near Field Communication technology, which lets distributors track the bottle's movement through the supply chain. The technology could also be used to target promotions to users' smartphones, for example recommending recipes or advertising related products to them.
The smart whiskey bottle will certainly be of use to anyone who's afraid someone may tamper with or steal their whiskey. If you're a parent and have teenagers running around the house, this bottle will ensure that they won't steal some of your stash and dilute your precious poison.
Smart Whiskey Bottles
The Johnnie Walker Blue Label Smart Whiskey Bottle Talks To Your Smartphone
Trend Themes
1. Smart Beverage Bottles - Opportunity to integrate intelligent sensors in bottles to prevent theft and track movement for targeted promotions and advertising.
2. Near Field Communication Technology - Potential for the expansion of NFC technology to other industries for tracking and product authentication purposes.
3. Connected Packaging - Advancement in connected packaging technology could potentially disrupt the packaging industry and change consumer engagement.
Industry Implications
1. Alcohol and Beverage Industry - Opportunity to integrate intelligent sensors in bottles to prevent theft and track movement for targeted promotions and advertising.
2. Electronics Industry - Growing potential for the integration of NFC technology in various products for tracking and authentication purposes.
3. Packaging Industry - The advancement of smart packaging technology to incorporate connectivity and consumer engagement could potentially disrupt the packaging industry as we know it.