In its flagship store in Berlin, Germany, Superdry is now using smart retail mirrors to provide a "reflection" of customers who wish to try on the latest winterwear styles.
When not in use, the smart mirror doubles as a display for the brand's in-store marketing content. When a visitor to the store steps in front of the mirror, it automatically detects their presence. To interact with the touchless smart screen, shoppers use gestures, such as raising their arms, swiping or lifting both arms to "vote up jacket." This last feature gives shoppers a sense of popular styles, as the jacket models are shown with a number and a like heart on the corner of the screen.
An innovation like this has the potential to make something as essential as a changing room in a clothing store completely obsolete.
Smart Winterwear Mirrors
Superdry's Smart Retail Mirror Saves a Trip to the Dressing Room
Trend Themes
1. Smart Retail Mirrors - Using smart mirrors in retail stores helps customers try on clothes without needing a physical fitting room.
2. Touchless Interaction - Gestures and touchless screens make it more convenient for shoppers to interact with smart mirrors.
3. In-store Marketing Integration - Smart mirrors can also double as displays for in-store marketing content when not in use.
Industry Implications
1. Retail - The retail industry can adopt smart mirrors to enhance the customer experience and improve sales.
2. Fashion - The fashion industry can leverage touchless interaction and smart mirrors to provide a more convenient and personalized shopping experience.
3. Marketing - Smart mirrors can be used by marketers to deliver targeted and interactive content in retail stores.