Tetra Pak teamed up with creative technology studio Appetite Creative to create an interactive smart packaging experience for fans that educates, inspired and connects people to their unique essence. The connected packaging for one-liter passion fruit, pineapple and mango beverages connect to a web app via a scannable QR code, which leads to a personality test.
With this test, users get to uncover the drink that best first their personality type, which has the potential to inspire exploration and discovery of new products or a reintroduction to ones that have already been tried. This experience also generates alcoholic and non-alcoholic recipes based on the results of the quiz, and it considers factors based on the test taker's consumption habits.
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Trend Themes
1. Smart Packaging - The use of interactive packaging to create personalized experiences and connect with consumers, enhancing engagement.
2. Lifestyle-based Promotions - Tailoring product promotions and messaging to consumers based on their personality traits and preferences.
3. Personalized Recommendations - Using data from personality tests and consumption habits to provide tailored product recommendations and recipe suggestions.
Industry Implications
1. Food and Beverage - The use of smart packaging and personality-based promotions can disrupt traditional marketing strategies and enhance customer engagement in the food and beverage industry.
2. Consumer Goods - Interactive packaging and personalized recommendations can create brand loyalty and increase sales in the consumer goods industry.
3. Retail - Incorporating smart packaging and personalized promotions can provide a unique shopping experience, increase customer loyalty, and disrupt traditional retail marketing techniques.