Conflict-Battling Bottles

The WELLY Bottle is a Sustainable Option That Gives Back to the Planet

If you haven't rid yourself of plastic bottles yet, the launch of this smart bottle called the WELLY Bottle might change your mind. Ben Kander created the smart bottle on his mission to eliminate global conflict. Kander's campaign began on Kickstarter selling smart water bottles to raise money for clean water projects in developing countries.

The campaign however, is a triple threat. Along with raising money, it brings awareness of plastic consumption and pollution in developed countries while providing an alternative and extremely useful product.

The smart bottle is both sleek and eco-friendly. Made from all-natural resources, the coconut shell carbon filters make any water drinkable. It is 100% BPA-free and only one smart bottle is equal to 300 plastic bottles!
Trend Themes
1. Sustainable Bottles - The growing trend towards eco-friendly products presents an opportunity for innovative, sustainable bottle designs like the WELLY Bottle.
2. Social Responsibility Products - More and more businesses are integrating social responsibility into their models, leading to potential innovation opportunities in sustainable products that give back to the planet.
3. Plastic Reduction Solutions - As awareness grows around plastic consumption and pollution, there is a need for disruptive innovations that offer alternatives to single-use plastics like the WELLY Bottle.
Industry Implications
1. Sustainable Product Manufacturing - Manufacturers in the sustainable product industry could benefit from innovative bottle designs like the WELLY Bottle to add to their product lines.
2. Social Enterprise - Social enterprises focused on sustainability and clean water projects in developing countries have an opportunity to partner with companies like WELLY to further their impact.
3. Consumer Goods - Consumer goods companies could invest in sustainable product innovations and partnerships that align with the growing trend towards eco-friendly and socially responsible products.

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