The Minneapolis-based creative agency 'Solve,' recently embarked on a hiring campaign that involved setting up a small-scale office on college campuses across the country.
Instead of opting for a more traditional hiring process, Solve took its quest for summer interns on the road. The agency visited a number of different college campuses and set up a small-scale office at each one. The temporary office was a replica of the agency's Minneapolis office and included a collaborative workspace, conference room and even a reception area. Applications where then given five-minute assignments to test their skills. Those who successfully completed the challenges were interviewed on the spot for the coveted internship position.
Setting up a mini agency on college campuses demonstrates how companies can come directly to students in order to make the hiring process more personal and engaging.
Campus Tour Hiring Campaigns
'Solve' Set Up a Small-Scale Office on Various College Campuses
Trend Themes
1. On-campus Hiring - Creating small-scale offices on college campuses brings companies closer to students and makes the hiring process more personal and engaging.
2. Replica Offices - Replicating company offices at different locations allows for a more immersive and authentic experience for potential hires.
3. Skill-based Assessments - Using short assignments to test applicants' skills provides a more practical and efficient way of evaluating their abilities.
Industry Implications
1. Creative Agencies - Creative agencies can benefit from setting up mini offices on college campuses to attract talented interns and future employees.
2. Human Resources - Human resources departments can explore the use of replica offices and skill-based assessments to enhance the hiring process and attract top talent.
3. Education - Educational institutions can collaborate with companies to create on-campus opportunities for students to gain real-world experience and connect with potential employers.