Rather than having to spend an afternoon boutique-hopping for designer children's clothing brands, Smallable makes a wide number of styles available online for parents to choose from. As described by Smallable's founder Cécile Roederer, part of the appeal of this childrenswear web shop is that "Our clients certainly come to us because of the convenience and ease of the internet—being able to make purchases at home in the evening once the children are asleep." The site delivers to over 80 countries, which makes it an attractive way for style-conscious parents to shop for their ever-growing little ones.
As well as being able to score deals on designer kid's clothing, Smallable is also a one-stop-shop for interior decor, furniture and toys.
Convenient Childwear Boutiques
Smallable Retails Quirky Clothes, Furniture & Toys for Kids Online
Trend Themes
1. Online Childrenswear Shopping - Opportunity for retailers to tap into the convenience and ease of online shopping for designer kid's clothing.
2. Global Delivery Services - Potential for companies to offer delivery to a wide number of countries, catering to the needs of style-conscious parents worldwide.
3. Multi-category Retail - Chance for retailers to create a one-stop-shop experience by offering clothing, interior decor, furniture, and toys for children.
Industry Implications
1. Childrenswear Retail - Disruption opportunity for retailers to bring their designer clothing offerings online and cater to the convenience of parents.
2. Delivery & Logistics - Innovation opportunity for companies to expand their delivery services to reach customers in multiple countries and deliver products efficiently.
3. E-commerce Retail - Potential for retailers to diversify their product offerings by including categories like interior decor, furniture, and toys to enhance the overall shopping experience for customers.