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The RIMOWA Never Still Small Goods Collection is Functional

The RIMOWA Never Still small goods collection is a new lineup of accessories from the luggage brand focused on providing consumers with a way to greatly enhance their everyday carry (EDC) setup. The range includes the Lanyard Keyring, the Cardholder, the Passport Cover, the Round Mini Pouch and the Rectangular Mini Pouch, which are all constructed with a series of premium materials. The various pieces are constructed with functionality in mind to help keep the person feeling agile when going about their daily routine.

The RIMOWA Never Still small goods collection is priced starting at $190 and is crafted in Italy where each of the items are finished with the coordinates of the brand's headquarters in Germany just above the branding.
Trend Themes
1. Everyday Carry Accessories - Creating functional and stylish accessories for everyday carry (EDC) setups, that can make people feel agile when going about their daily routine, presents an opportunity for disruption in the accessory market.
2. Premium Material Products - Using premium materials such as leather, unique fabrics and metal in product designs, presents an opportunity for creating high-end product lines that differentiate from competitors in various industries.
3. Hyper-functional Minimalist Design - Designing minimalist and hyper-functional accessories that cater to the needs of busy consumers, can provide an opportunity for disrupting conventional accessory markets with a unique and functional approach.
Industry Implications
1. Luggage Industry - Incorporating stylish and functional small goods accessories in collections such as passport holders and mini pouches, can create added value for customers and provide a competitive edge in the luggage industry.
2. Fashion Industry - The use of premium materials and minimalist design in creating small goods accessories, such as keychains and cardholders, presents an opportunity for differentiation and competitiveness in the fashion industry.
3. Everyday Carry Industry - Designing functional and durable everyday carry accessories, like the RIMOWA Never Still small goods collection, presents an opportunity for disrupting the everyday carry industry with an emphasis on style and functionality.

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