Cafédirect's newest product is a range of small-batch roasted coffee that was expressly created for Waitrose. The premium organic and fair trade coffee is packaged in home compostable bags and helps to support farming communities.
The Waitrose-exclusive coffee was roasted in Cafédirect’s London Fields roastery, with beans sourced from Honduras, D.R. Congo and Indonesia, where the partnering farmers embrace sustainable farming principles and leave a minimal mark on the land.
The coffee is packaged in kraft pouches, which are 100% plastic-free and suitable for adding to a home compost system or a food waste bin. While some coffee products across the industry are packaged in compostable bags, these ones can be fully composted at home and do not need special treatment from an industrial composting unit.
Plastic-Free Premium Coffees
Cafédirect's Small-Batch Roasted Coffee is Packed in Compostable Bags
Trend Themes
1. Premium Organic Coffee - Opportunity to develop and market premium organic coffee packaged in compostable bags for environmentally conscious consumers.
2. Sustainable Farming Practices - Disruptive innovation opportunity to support and promote farmers practicing sustainable farming techniques for the production of coffee.
3. Compostable Packaging - Emerging trend of using compostable packaging for coffee products that can be easily composted at home, reducing waste.
Industry Implications
1. Coffee Industry - Opportunity for coffee producers to differentiate themselves by offering premium organic coffee in compostable packaging.
2. Sustainable Agriculture Industry - Opportunity to provide support and resources for farmers implementing sustainable farming practices in coffee production.
3. Packaging Industry - Opportunity to develop and manufacture compostable packaging for coffee and other consumer products, meeting the demand for eco-friendly packaging solutions.