The 'Bring Your Own Cup Day' is a slushie campaign put together by 7-Eleven that allows consumers to bring in any object and use it as a potential drinking flask to fill up with their favorite Slurpee flavors. The campaign is in honor of the 50th anniversary of the corner store chain offering the beverage.
While the 'Bring Your Own Cup Day' allows shoppers to bring in whatever dishware they'd like to fill up with the frozen blended beverage for $1.50, the promotion offers certain limitations. For example, the object has to be smaller than a 10-inch radius, food-safe and be watertight. Some suggestions the promotional ads give are large scale Slurpee cups, trophies and even fish bowls. The campaign showcases a fun and interactive side to the brand while simultaneously allowing consumers to customize their drinking experience.
Customized Cup Slushie Campaigns
The 'Bring Your Own Cup Day' Lets Consumers Fill Up Any Object
Trend Themes
1. Customization of Products - The 'Bring Your Own Cup Day' campaign demonstrates the trend of consumers seeking customizable experiences in their products.
2. Interactive Marketing Campaigns - The slushie campaign showcases the trend of brands creating interactive experiences to engage consumers and build brand loyalty.
3. Celebration of Milestones - The campaign in honor of 7-Eleven's 50th anniversary highlights the trend of brands leveraging milestones as opportunities for promotional campaigns.
Industry Implications
1. Food and Beverage - The 'Bring Your Own Cup Day' campaign offers opportunities for the food and beverage industry to create customized experiences and engage with consumers.
2. Retail - The campaign by 7-Eleven explores the potential for retail brands to use interactive marketing campaigns to drive foot traffic and boost sales.
3. Advertising and Marketing - The 'Bring Your Own Cup Day' campaign demonstrates innovative ways for advertising and marketing professionals to create memorable and engaging promotions.