The 7-Eleven Slurpee Lite vitaminwater fire drink has been announced by the brand as a new flavor that expands on the Slurpee Lite lineup to offer consumers a flavorful yet lower calorie alternative to enjoy.
Containing jus 20 calories, the drink features a spicy watermelon and lime flavor profile, and is achieved with natural flavors and a lower amount of sugar compared to other flavor varieties. The drink is also fortified with vitamins including B3, B6 and B12, which will come as welcome news to the rising number of health-conscious consumers lookin to support a healthy lifestyle at all times.
The 7-Eleven Slurpee Lite vitaminwater fire drink was boasted by 7-Eleven Proprietary Beverages Director Jacob Barnes who said, "After the big splash that vitaminwater Chill Slurpee Lite drink made with Slurpee-lovers, we expect this spicy watermelon-lime vitaminwater fire will be even bigger. Slurpee Lite has had some of our more unusual and sophisticated flavors, so thirsty customers can cut sugar without sacrificing flavor."
Spicy Iced Low-Calorie Drinks
The New 7-Eleven Slurpee Lite vitaminwater fire Has Just 20 Calories
Trend Themes
1. Low-calorie Beverage - The trend of low-calorie beverages presents an opportunity for brands to create flavorful and healthier alternatives for health-conscious consumers.
2. Spicy Flavors - The trend of incorporating spicy flavors in beverages opens up innovative possibilities for brands to create unique and refreshing taste experiences.
3. Fortified Drinks - The trend of fortifying drinks with vitamins and nutrients allows brands to cater to the growing demand for functional and wellness-focused beverages.
Industry Implications
1. Beverage Industry - Opportunities for disruptive innovation in the beverage industry exist through the development of low-calorie, spicy, and fortified drinks that meet consumer preferences for healthier options.
2. Health and Wellness Industry - The health and wellness industry can benefit from the trend of low-calorie and fortified beverages, as it aligns with the growing demand for products that support a healthy lifestyle.
3. Convenience Store Industry - Incorporating innovative low-calorie and spicy drink options in convenience stores can attract health-conscious consumers seeking flavorful and healthier beverage choices.