"Slugging" is a skincare practice that includes coating the face in petrolatum or Vaseline to prevent transepidermal water loss and lock in moisture. People have been using petrolatum or Vaseline as part of their skincare routines for generations and now there's a new skincare brand, Futurewise, that's entirely devoted to slugging.
Futurewise is a new D2C brand that's introducing itself to the world with a three-piece range of products that can be layered to strengthen the skin barrier and support the natural functions of the skin. There's Slug Boost, a hydrating mist with hyaluronic acid, squalane and glycerin, as well as the Slug Cream moisturizer and the occlusive Slug Balm that's meant to be used as the final step in this layered skincare routine.
Layerable Skincare Trios
Futurewise's Three-Step Skincare System is for "Slugging"
Trend Themes
1. Slugging Skincare - The trend of utilizing petrolatum or Vaseline in skincare routines to prevent water loss and lock in moisture is gaining traction.
2. Layered Skincare Systems - With the introduction of Futurewise's three-step skincare routine, layered skincare systems are becoming increasingly popular.
3. Occlusive Skincare Products - As consumers become more interested in the benefits of slugging skincare, there is potential for disruption in the market for occlusive skincare products.
Industry Implications
1. Skincare - Futurewise's introduction of a three-step slugging skincare routine presents opportunities for disruption and innovation in the skincare industry.
2. Direct-to-consumer (D2C) - Futurewise, as a D2C brand, is successfully introducing consumers to a new skincare trend and showcasing the potential for D2C disruption in the skincare market.
3. Cosmetics Manufacturing - As slugging skincare gains popularity, there is potential for cosmetics manufacturers to become more innovative in the development of occlusive skincare products.