Sleeper has unveiled a new Spring/Summer 2022 collection in partnership with Ukraine-based artist Floweirdy. The collection includes whimsical summer sleepwear options, boasting silky smooth fabrics and breathable silhouettes. The artistic campaign depicts models in various poses, sporting aesthetically pleasing garments alongside unique food and flower props.
Sleeper’s new collection utilizes natural linen and is handcrafted by a team of Ukrainian seamstresses. The release also features a footwear offering, which comes complete with a detachable bow.
When asked about the inspiration behind the collection, Floweirdy explained: "In this campaign, I’ve tried to create dreams that are safe and beautiful. Let it be a strange other better world, as the Chinese philosopher Chuang Tzu said, where you are a carefree, wonderful butterfly who dreams of being you."
The Sleeper Spring/Summer 2022 collection is available online.
Whimsical Linen Sleepwear
Sleeper and Floweirdy Debut a Campaign and Line of Sleep and Loungewear
Trend Themes
1. Whimsical Sleepwear - Opportunity for clothing companies to create unique sleepwear options combining silky smooth fabrics, breathable silhouettes, and artistic elements.
2. Handcrafted Linen Products - Innovative chance for companies to experiment with natural linen and handcrafting for various product offerings beyond sleepwear, such as home decor or furniture.
3. Artistic Brand Collaborations - Creative potential for partnerships between clothing companies and artists to develop unique collections that fuse art and fashion together.
Industry Implications
1. Fashion and Apparel - High potential for fashion and apparel companies to innovate within the sleepwear and loungewear space using unique materials, artwork collaborations, and elegant garment design.
2. Home Decor and Furnishings - Opportunity for home decor and furniture companies to experiment with handcrafted linen materials and incorporate artistic elements for a unique and luxurious touch.
3. Art and Design - Potential for artists to team up with clothing and home decor companies to bring unique artwork designs to life in different product forms beyond traditional art mediums.