The Sky Ferreira i-D editorial is shot entirely in black and white, which gives the matching wardrobe an extra bit of edge. The pop star happens to be channeling her inner rock star in the studio photoshoot. Yet she can also be likened to a young Helena Bonham Carter with her choppy black hair, big deep-set eyes and sullen expressions.
Shot by photographer Jai Odel, the Sky Ferreira i-D editorial appears in the summer 2014 issue of the British publication. Styled by Britt McCame, she is clad in studded leather jackets, fluffy white sweaters and and satiny suspender skirts. The carefree outfits were perfected with understated beauty courtesy of hair stylist Kayla MiChele of Atelier Management and makeup artist Kanako Takase.
Greyscale Bedhead Editorials
The Sky Ferreira i-D Photoshoot has a Rock Star Edge
Trend Themes
1. Black-and-white Fashion - Disruptive innovation opportunity: Develop a sustainable and eco-friendly line of black-and-white clothing that appeals to fashion-forward consumers.
2. Retro Rock Star Style - Disruptive innovation opportunity: Create a subscription-based online platform that offers personalized stylists who curate retro rock star-inspired looks for customers.
3. Alternative Beauty Aesthetics - Disruptive innovation opportunity: Launch a beauty brand that embraces unconventional beauty standards and encourages self-expression through unique makeup looks.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop an AI-powered virtual fashion assistant that helps users discover and purchase trendsetting black-and-white fashion items.
2. Photography - Disruptive innovation opportunity: Build a peer-to-peer online platform that connects photographers specializing in black-and-white editorial photography with clients seeking unique visual content.
3. Beauty - Disruptive innovation opportunity: Introduce a direct-to-consumer skincare line that focuses on minimalist, all-natural products, catering to the growing demand for alternative beauty aesthetics.