The Skip Magnesium beverage range is a series of soft drinks targeted towards the functional hydration category that balance out mineral-enhanced recipes with premium flavor. The drink range consists of effervescent beverages enhanced with magnesium and vitamins B6 and D to offer costumers an alternative way to boost their intake of the essential minerals. The drinks come in Kiwi & Lime and Berry & Cherry flavors, which are each boosted with 188mg of magnesium alongside 50% of the recommended daily intake for vitamins B6 and D with no added sugar in the formulations and a 100% vegan-friendly recipe.
Co-Founder Adam Pritchard spoke on the Skip Magnesium drink range saying, "Health-conscious consumers are increasingly looking for drinks that offer benefits beyond hydration. We’ve focused on Magnesium for our latest flavours because it’s an essential mineral associated with muscle function, relaxation, sleep quality, energy metabolism and overall wellbeing, and our bodies cannot produce it on their own."
Mineral-Enhanced Soft Drink Ranges
Skip Magnesium Soft Drinks Balance Function and Flavor
Trend Themes
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Mineral-enhanced Hydration — Functional soft drinks with magnesium and vitamin fortification create space for everyday beverages that combine wellness positioning with familiar refreshment formats.
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Sugar-free Functional Flavor — Premium fruit flavors paired with no-added-sugar recipes reflect demand for healthier indulgence without sacrificing taste or sensory appeal.
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Vegan Wellness Beverages — Plant-based functional drink formulations broaden the appeal of nutrient-focused soft drinks among consumers seeking cleaner, inclusive lifestyle products.
Industry Implications
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Functional Beverages — Mineral- and vitamin-infused soft drinks expand the category beyond hydration by linking refreshment to targeted wellness benefits.
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Health and Wellness — Consumer interest in sleep, relaxation, muscle function, and energy metabolism supports beverage formats that deliver supplements through convenient daily routines.
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Soft Drinks — Traditional carbonated drinks are being reimagined with functional ingredients, enabling mainstream soda brands to compete in better-for-you refreshment.