Ultra Violette's range of facial sunscreen products includes a sunscreen-serum hybrid that's lightweight, glow-boosting and luxuriously scented with rose. The Queen Screen SPF 50+ Luminising Serum Skinscreen is touted as a protective skincare product that will never pill and it's geared towards those with "normal to dry skin, or anyone who wants to look arrogantly luminous."
The milky consistency is said to be more like a serum than a cream and it provides SPF50+ protection in a way that hardly resembles products that are heavy and leave undesirable white casts. The versatile product can be used under makeup and it features potent ingredients like antioxidant-packed Kakadu plum and Dragosine Plus, a nature-identical peptide found in the human body.
The hybrid sunscreen-serum is introducing the next generation of skin-caring sun protection products.
Luminizing Sunscreen Serums
Ultra Violette's "Skinscreen" is a Sunscreen in the Form of a Serum
Trend Themes
1. Hybrid Sunscreen-serum - The introduction of sunscreen-serum hybrid products can be a potential disruptive innovation opportunity for the skincare industry.
2. Luminizing Sunscreen - The trend towards luminizing sunscreen products highlights the growing demand for sun protection with added beauty benefits.
3. Lightweight and Non-pilling Sunscreen - The demand for lightweight and non-pilling sunscreen products indicates potential opportunities for disruptive innovation in the skincare industry.
Industry Implications
1. Skincare - The skincare industry can capitalize on the growing demand for sunscreen products with added beauty benefits.
2. Beauty - The beauty industry can benefit from the trend towards luminizing sunscreen products.
3. Cosmetics - The cosmetics industry may explore creating makeup products compatible with versatile and non-pilling sunscreen-serum hybrid products.