Shiseido is known as "the first cosmetics company to produce safe, high-quality Bio-Hyaluronic Acid with two times more hydrating power" and in 2023, the brand continues to innovate in this direction with its premium skin-plumping serum duo. The Bio-Performance Skin Filler Serums are powered by Shiseido's proprietary Japanese Hyaluronic Acid—a breakthrough ingredient created through MolecuShift Technology, "the world’s first technology to successfully shrink the size of Hyaluronic Acid molecules and revert them back to their original size." This process increases the efficiency and efficacy of the formula. The skin-plumping serums are also powered by Red Clover Extract to improve skin barrier function, Chai Hu Extract to promote collagen production, and Cinnamon Extract to purify.
Using Shiseido's Bio-Performance skin-plumping serum in tandem will contribute to diminished signs of aging, firmness, and a more radiant, youthful complexion.
Revolutionary Skin-Plumping Serums
Shiseido's Bio-Performance Skin Filler Serums Recently Launched
Trend Themes
1. Bio-hyaluronic Acid Innovation - The innovative use of MolecuShift Technology to shrink hyaluronic acid molecules for skin-plumping serums presents an opportunity for other beauty brands to explore this technology for their own skincare products.
2. Natural Extract Ingredients - The incorporation of natural extracts such as Red Clover, Chai Hu, and Cinnamon provides an opportunity for other cosmetic companies to create products with more natural and environmentally-conscious ingredients for wellness-conscious consumers.
3. Youthful Radiance Enhancement - The promise of the Bio-Performance Skin Filler Serums to achieve a more radiant and youthful complexion presents an opportunity for the beauty industry to focus on more age-defying and brightening products for consumers seeking anti-aging solutions.
Industry Implications
1. Skincare - The development of skin-plumping serums using innovative technologies and natural extracts create an opportunity for this industry to expand its offerings and appeal to health-conscious consumers.
2. Cosmetics - The incorporation of advanced technologies to develop beauty products presents an opportunity for this industry to attract technology-dependent and innovation-obsessed consumers.
3. Wellness - The use of natural extracts to create skincare products appeals to wellness-conscious consumers looking for more sustainable and ethically-sourced beauty products.