The Born This Way Healthy Glow Skin Tint Foundation is one of the newest releases from Too Faced and it's a protective, hydrating, long-wearing product that's touted as "makeup that works like skincare." This skin-caring serum with SPF 30 protection is packed with nourishing ingredients like watermelon and apple, plus hyaluronic acid for deep hydration.
The plant-powered formula delivers sheer, buildable coverage and imparts a soft-focus glow that flatters a wide range of skin tones. With options for Fair and Light to Tan and Deep tones, this serum foundation effortlessly enhances natural radiance.
Naturally, this Born This Way product from Too Faced works well with others from the line, no matter if consumers prefer a lighter hand or more coverage when it comes to cosmetics.
Nourishing Serum Foundations
This Skin Tint Foundation Blurs the Line Between Makeup & Skincare
Trend Themes
1. Hybrid Makeup-skincare Products - The Born This Way Healthy Glow Skin Tint Foundation blurs the line between makeup and skincare, offering nourishing benefits in a foundation product.
2. Protective and Hydrating Formulas - The Skin Tint Foundation contains SPF 30 and hyaluronic acid for long-lasting hydration and protection against the sun's rays.
3. Sheer, Buildable Coverage - The serum foundation delivers a soft-focus glow and can be layered for customizable coverage.
Industry Implications
1. Beauty and Cosmetics - The hybrid makeup-skincare trend presents opportunities for beauty brands to create innovative products that combine the benefits of skincare and makeup.
2. Skincare - The demand for protective and hydrating formulas in skincare products opens up opportunities for brands to develop new products that cater to these needs.
3. Fashion and Beauty Retail - The sheer, buildable coverage trend in foundation creates opportunities for retailers to offer a diverse range of products that cater to different skin tones and coverage preferences.