Skin Inc is a Singaporean skincare brand that has recently expanded to cities across Asia, Europe and the United States. What makes the brand unique is that it offers a wide range of products that are developed with the use of "big data."
The brand uses its personal 'SkinTech' research to "fuse the latest technology, decades of skin aging research and users' current environmental and lifestyle factors to determine what their skin truly needs" – making it highly customized to the needs and preferences of its consumers. First, consumers must fill out a questionnaire that determines their "skin identity," and then they are able to co-create a customized serum that is formulated to target their specific skin concerns.
Skin Inc uses the power of customization to curate high quality and effective products, and this fact combined with its vivid and minimalist branding makes it one of the more innovative skincare brands available for consumers.
Customizable Serum Collections
Skin Inc Offers Custom Serum Cocktails for the Skin
Trend Themes
1. Customized Skincare Products - There is a growing trend towards personalized skincare products that are developed using big data analysis and user input, creating a unique beauty routine for each individual.
2. Skin Analysis Technology - Skin analysis technology is becoming more pervasive in the skincare industry, offering companies the opportunity to better understand the needs of their customers and create bespoke products accordingly.
3. Minimalist Branding - Minimalist branding is gaining traction in the skincare industry and can be used by companies to emphasize the purity and efficacy of their products and stand out from the competition.
Industry Implications
1. Skincare - Within the skincare industry, companies can leverage big data analysis and user input to create customized products that target the unique needs of each consumer.
2. Artificial Intelligence - The integration of artificial intelligence into skincare could lead to the development of more intelligent and effective products that can analyze skin concerns in real-time and adjust accordingly.
3. Beauty Retail - In the beauty retail industry, there is an opportunity for innovative brands to stand out by leveraging customization, minimalistic branding, and skin analysis technology to create unique and effective products for consumers.