After making a purchase from German skincare brand Babor, customers will find their experience enhanced with a personalized skin coaching feature. Babor worked with beauty and wellness tech platform Revieve to bring the Babor Skin Coach to life and it helps to make sure that customers are getting the most out of their product post-purchase.
Customers get a recommended skincare routine so that they can set goals, keep tabs on their progress and tap into guidance as they need. By uploading a selfie on a monthly basis, customers can see the changes in their own skin over time, and there are recommendations made to support their unique progress.
Initially, the Skin Coach is launching in all of the brand’s European e-commerce stores before the feature is set to make its way to customers in the United States.
Skincare Coaching Apps
Babor's Skin Coaching Experience Launches Following a Customer Purchase
Trend Themes
1. Skincare Coaching - Skincare companies can incorporate personalized coaching apps to enhance customer experiences and ensure they are getting the most out of their products.
2. Personalized Recommendations - Brands can provide personalized skincare routines and recommendations to customers based on their unique skin concerns and goals.
3. Selfie Tracking - Selfie-tracking technology can allow customers to monitor their progress and see the changes in their skin over time, promoting long-term engagement with skincare products.
Industry Implications
1. Beauty - Incorporating personalized coaching apps can disrupt the traditional skincare industry and improve customer engagement.
2. Health and Wellness Tech - The integration of selfie-tracking technology and personalized recommendations can disrupt the health and wellness tech industry by enhancing the functionality of existing products.
3. E-commerce - The introduction of personalized coaching features can disrupt the e-commerce industry by providing a more personalized and engaging shopping experience for customers.