Competitive Skeeball

Chuck E Cheese Games Make it to the Big Leagues

After raising the bar with the creation of adult-coed Dodgeball and Kickball leagues, local San Diego's VAVi Sport & Social Club has once again found a way to let adult's inner-youth come out!

They're re-introducing a game that you might remember from Chuck E Cheese's or your local arcade; Skeeball! According to VAVi, it is the “most ridiculous league VAVi has ever offered.” Apologizing for not having put this together earlier, Marketing Director Latane Meade writes in the weekly newsletter that he “should have realized the importance of acting like a 3rd grader when you are a grown adult.”
The league, starting April 3rd, which goes by the name BoozeSkeeball, is played in coed teams of 8 at Dave and Busters in Mission Valley. The league consists of 5 one hour matches and one elimination tournament in week 6. Teams compete against 4 other teams at a time and the league can hold up to 25 teams. Teams will be wearing custom VAVi uniforms (headbands) and are challenged “to create innovative ways (e.g. team costumes, crazy signs, etc.) to make the event more fun”. Sign-ups are predicted to sell out after local radio station's morning shows got excited and signed up.

VAVi, no stranger in the world of sports, has been around since 2002 bringing adults together by offering them adults sports leagues, fitness and dance classes as well as volunteer opportunities and social events.
“We're not just about sports” assures Tyler Jensen, founder. “We started VAVi as a fun way for young people to make friends and professional connections through something other than their office or the local bar scene. We know that it can be hard to meet people in a new city, so we decided to start a business that brought people together to have a little fun.” Interested players can sign up alone and will be placed on an existing team, or they can sign up with a group of people or a whole team. Sports are played at various locations all throughout the San Diego area.
Trend Themes
1. Adult Recreation Leagues - The rise of adult-coed sports leagues, such as VAVi Sport & Social Club's BoozeSkeeball, presents an opportunity for businesses to tap into the growing demand for recreational activities for adults.
2. Nostalgic Gaming Experiences - The resurgence of games like Skeeball from arcades and childhood memories provides an opportunity for businesses to create unique gaming experiences that capture the nostalgia of adults.
3. Socializing Through Sports - The demand for social events and activities that allow adults to connect and make friends outside of traditional settings, such as VAVi's sports leagues, presents an opportunity for businesses to create innovative socializing platforms.
Industry Implications
1. Recreation and Entertainment - Businesses in the recreation and entertainment industry can explore the market potential of adult recreational leagues and nostalgic gaming experiences.
2. Hospitality and Food Services - Restaurants, bars, and entertainment venues, like Dave and Busters, can capitalize on the trend of adult recreation leagues by offering unique experiences and hosting league events.
3. Event Planning and Marketing - Event planning and marketing companies can leverage the growing demand for socializing through sports by organizing and promoting events like VAVi's BoozeSkeeball league.

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