'Hilloween' is the brainchild of New Zealand skater Levi Hawken.
Heralded as one of the godfathers of of the bombing/downhill skating scene in New Zealand and an enigmatic skating/concrete culture figure in his own right, Hawken has set about transforming Halloween from a semi-followed tradition to a celebration of skateboarding.
Gathering together the locals of the skate community, Levi and co. take to the streets in costume. Auckland natives ARCADE joined the party this year, with their own skaters. Skaters literally tricked for treats, and helped connect brands to an entrenched and loyal fan base, which has been further pollinated with well produced but gritty online videos and photography from ARCADE and Levi Hawken.
It's an interesting take on a time of year usually leveraged from a commercial perspective. With Hilloween, skaters take over Halloween shows with an innovative and small budget approach.
Haunted Deck-Riding Events
Skaters Take Over for 'Hilloween'
Trend Themes
1. Skateboarding-themed Events - Creating events that blend skateboarding and cultural celebrations opens up new opportunities for brand engagement and community building.
2. Transformation of Traditions - Reimagining traditional holidays and celebrations with a unique twist, like Hilloween, can generate fresh interest and engagement.
3. Online Content Creation and Promotion - Producing high-quality online videos and photography can help connect brands to loyal fan bases and amplify the impact of events.
Industry Implications
1. Skateboarding Industry - Skateboarding brands and companies can leverage skate-themed events like Hilloween to connect with their target audience and build brand loyalty.
2. Event Planning Industry - Event planners can explore new possibilities by incorporating alternative themes and activities, such as skateboarding, into traditional celebrations.
3. Branding and Marketing Industry - Brands can find innovative and cost-effective ways to engage with their audience by partnering with skateboarding events and creating compelling online content.