JJJJound and Vans recently joined forces to work on a set of the Sk8-Mid sneaker model with a spotlight on earthy tones. The duo deliver three colorways of the Style 37 silhouette, also known as the Sk8-Mid since it launched in the 90s.
The first colorway is a green option, followed by a black colorway, and a brown colorway. The tonal looks are neutral and boast an utilitarian theme with a monochromatic look. The brand also details the shoe with suede materials across the upper. It sits on top of a white rubber waffle sole unit at the foundation. All three of the shoes will officially launch beginning August 14th at select retail locations such as Goodhood.
Earthy Tonal Mid-Rise Sneakers
Vans and JJJJound's Sk8-Mid Sneakers Launch Globally
Trend Themes
1. Earthy Tonal Sneakers - Brands are exploring monochromatic, utilitarian-themed sneakers with suede detail and earthy tonal hues.
2. Collaborative Sneaker Design - Collaborations between fashion brands and established designer names increase in popularity and drive buzz for new products.
3. Retro Sneaker Revival - Nostalgia and 90s style continue to influence modern sneaker design trends, sparking new opportunities for retro-inspired releases.
Industry Implications
1. Footwear Industry - Opportunity for brands to capitalize on consumer interest in earthy-toned sneakers with retro design inspiration and significant collaborative releases.
2. Fashion Industry - Collaborations between established designers and fashion brands influence consumer purchasing decisions, potentially leading to growth or increased recognition for both brands.
3. Retail Industry - The launch of exclusive products at select retailers provides opportunities for stockists to drive foot traffic and brand engagement, creating potential for increased sales and expanded revenue streams.