Sarah Jessica Parker collaborated with online shopping and lifestyle website Gilt to introduce SJP by Sarah Jessica Parker Bridal, a 10-piece collection that appeals to the modern, non-traditional bride. The apparel range includes timeless pieces like gowns and dresses, as well as unconventional options line bodysuits and jumpsuits, which are designed to suit special moments such as bridal showers, wedding receptions and more. In addition to embracing some non-traditional bridal silhouettes, the collection also embraces quite a bit of color, like blush, poppy, gray and blue.
As part of the launch of the SJP by Sarah Jessica Parker Bridal collection, Gilt is also offering 15 styles from the SJP by Sarah Jessica Parker footwear collection that effortlessly pair with the pieces from the new line.
Non-Traditional Bridal Collections
SJP by Sarah Jessica Parker Bridal Has Jumpsuits & Bodysuits
Trend Themes
1. Non-traditional Bridal Collections - Expanding bridal collections to include unconventional options like jumpsuits and bodysuits to cater to modern, non-traditional brides.
2. Embracing Color in Bridal Apparel - Introducing more color options, such as blush, poppy, gray, and blue, into bridal collections to offer a wider range of choices for brides.
3. Collaborations with Online Retailers - Partnering with online shopping platforms to introduce exclusive bridal collections, allowing for wider accessibility and reach.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to expand their bridal collections and cater to the changing preferences of modern brides.
2. Online Retail - Online retailers can collaborate with fashion brands to offer exclusive bridal collections, reaching a larger audience of brides-to-be.
3. Wedding Services and Planning - Wedding planners and bridal boutiques can embrace the trend of non-traditional bridal collections to offer unique options to their clients and stay ahead of the competition.