"Canicule" might be the French given name to the hottest period of the summer, but it’s Isabelli Fontana’s sensuality that will get your temperature to rise in this sizzling editorial shot by Mert & Marcus for the Vogue Paris June 2011 issue.
Fontana sizzles in this homage to a 1989 Steven Meisel photo shoot by Mert & Marcus. Shot in an urban setting, she dons the summer’s hottest body-conscious fashions by Versace, Emilio Pucci, Prada and Moschino. Brights, tropical prints and ruffles are paired with tough-girl makeup and accessories, giving the shoot an urban flair that makes this Vogue Paris June 2011 issue a must have.
In this West Side Story’s climaxing shot, Clement Chabernaud joins Fontana in a steamy performance. The two cool off near a busted fire hydrant, as if there were no better way to fight the summer’s dreaded "canicule" than with hot fashion and public displays of affection.
Titillating Technicolor Shoots
The Vogue Paris June 2011 Issue Features a Hot and Trippy Shoot
Trend Themes
1. Brights and Tropical Prints - Opportunity for disruptive innovation in fashion to create bold and vibrant clothing designs with tropical prints.
2. Urban Flair - Opportunity for disruptive innovation in urban fashion and accessories to create edgy and street-inspired designs.
3. Body-conscious Fashion - Opportunity for disruptive innovation in the fashion industry to develop innovative and comfortable body-conscious clothing.
Industry Implications
1. Fashion - Disruptive innovation opportunities exist in the fashion industry to explore new trends and designs inspired by brights, tropical prints, and body-conscious fashion.
2. Apparel - Opportunity for disruptive innovation in the apparel industry to create urban-inspired clothing and accessories that cater to the urban flair trend.
3. Beauty - There is a potential for disruptive innovation in the beauty industry to develop makeup and beauty products that complement and enhance the tough-girl makeup trend showcased in the shoot.