Morag Myerscough and Luke Morgan created the stunning oversized camera obscura, which resembles a carnival fun house. The massive structure is located in Zocalo Suare in Mexico City.
Titled 'Mirar -- Ways of Seeing' the immersive life-sized camera allows guests to experience what it would be like to be inside a real camera obscura. The structure ushers guests into a dark room where an upside-down reflection of the landscape appears on the wall.
The idea for this giant installation is to present tourists and citizens with brand new perspectives of the same scenes. The structure is decorated with brightly colored geometric shapes and patterns. The aesthetic design of the building is reflective of the Mexican culture and is sure to drawn in many curious passersby. There is also a single eyeball situated at the very top of the structure to metaphorically describe what it is.
Oversized Camera Obscuras
This Immersive Dark Room Gives Photography a Fresh Perspective
Trend Themes
1. Life-sized Camera Obscuras - Opportunity for photographers and artists to create immersive and experiential installations that offer new perspectives on familiar scenes.
2. Immersive Dark Rooms - Potential for businesses to create immersive spaces that engage customers and provide unique experiences, blending art, technology, and design.
3. Upside-down Reflections - Disruptive innovation opportunities to use optical illusions and inverted imagery to create intriguing and thought-provoking installations or products.
Industry Implications
1. Photography and Art - Innovative artists and photographers have the potential to create immersive installations that push the boundaries of traditional photography and art forms.
2. Hospitality and Entertainment - Hotels, resorts, and entertainment venues can capitalize on the trend of immersive dark rooms by incorporating them into their offerings, providing guests with unique experiences and memorable stays.
3. Architectural Design - Architects and designers can explore the use of oversized camera obscuras and upside-down reflections in their projects, adding a new dimension of creativity and visual interest to buildings and spaces.