There's nothing that grabs the attention of men quite like the combination of hot cars and pretty women. And that is exactly what gets leveraged in this campaign for Sixt, a rental car company.
We see fashionable photography shots of gorgeous sports cars from the likes of Lamborghini and Cadillac paired off with uber attractive women.
But that's not the interesting part. What's special about this campaign is that it directs you to the website of a fictional car hire company that claims to be cheaper and better than Sixt.
One click on the menu and the whole site (www.gibsnisch.de) falls down (at which point some may be offended).
We've seen many computer companies fight it out in ads. So to use a fake website is both interesting and unusual.
Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany
Creative Directors: Wolf Heumann, Timm Hanebeck, Matthias Rauschen
Art Directors: Martin Besl, Andreas Ruthemann
Copywriter: Peter Kirchhoff
Graphic Designers: Vanessa Rabea Schrooten, Peggy Tsalikis, Felix Taubert
Photographer: Emir Haveric
See more car ads that leverage female 'charm':
Fake Websites
Pretty Women Lure You to Fake Sites, and Sixt Gets Your Attention
Trend Themes
1. Fake Websites - Creating fake websites can be an attention-grabbing and unusual advertising strategy.
2. Leveraging Pretty Women - Using attractive women in advertisements can capture the attention of male audiences.
3. Disruptive Advertising Campaigns - Unconventional advertising campaigns, like directing users to a fictional website, can create buzz and engagement.
Industry Implications
1. Automotive - The automotive industry can explore innovative advertising strategies that leverage attractive women and fake websites to promote their products.
2. Advertising - The advertising industry can learn from the use of fake websites and leveraging female 'charm' in their campaigns to create unique and attention-grabbing advertisements.
3. Rental Car - Rental car companies, like Sixt, can consider disruptive advertising approaches, such as directing users to fictional websites, to stand out in the competitive market.