Saltwater Brewery, a company based in Florida, created biodegradable six-pack rings that are edible for wildlife.
Traditional six-pack rings are extremely harmful to fish, turtles and just about everything that inhabits the sea -- as creatures can end up getting stuck in, strangled by or digesting them. Saltwater Brewery paired up with the ad agency 'We Believers' to manufacture its edible six-pack rings, working to nourish wildlife rather than do them harm. If the rings don't end up getting eaten by these animals, they simply decompose and prevent further pollution to the ocean.
The company reports that its product is just as strong as plastic six-pack rings, so consumers don't have to swap quality for an environmentally friendly product. As Discover Magazine reports, the product is currently more expensive to manufacture but Saltwater Brewery hopes other companies will follow suit, eventually making them the same price.
Biodegradable Six-Pack Rings
These Sick-Pack Rings Double as Fish Food & Cause Less Harm & Danger
Trend Themes
1. Edible Packaging - Opportunity for food and beverage companies to create edible packaging to reduce waste and harm to wildlife.
2. Sustainable Packaging Materials - Possibility for packaging companies to innovate with biodegradable and eco-friendly materials that are just as strong as traditional plastics.
3. Circular Economy Solutions - Opportunity for companies to implement circular economy solutions where waste is eliminated, and products are designed to be recycled or reused, reducing harm to the environment and wildlife.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to reduce waste and environmental harm by adopting biodegradable and edible packaging solutions.
2. Packaging - Opportunity for packaging companies to innovate with sustainable and biodegradable materials that can compete with traditional plastics in strength and cost-effectiveness.
3. Waste Management - Possibility for waste management companies to partner with businesses to implement circular economy solutions and reduce waste and harm to the environment.