The latest Six Scents: Series Three fragrance collection focuses on childhood and the search for one's identity during the crucial years of adolescence. An interesting concept to be bottled and sold, the collection is utterly nostalgic, making it perfect for the holidays.
A limited edition line, Six Scents: Series Three was created by designers Alexis Mabille, Mary Katrantzou, Junn.J, Rad Hourani, N.Hoolywood, and Ohne Titel. A percentage of the proceeds from the sold scents will go to War Child International.
Pubescent Perfumes
Six Scents: Series Three Explores an Adolescent's Search for Identity
Trend Themes
1. Adolescent Fragrance - There is a growing trend in the fragrance industry to create scents that evoke nostalgia and capture the essence of adolescence.
2. Limited Edition Collections - Brands are embracing the limited edition model to generate excitement and exclusivity around their products.
3. Charitable Partnerships - More brands are collaborating with nonprofit organizations to donate a percentage of their proceeds and create positive social impact.
Industry Implications
1. Fragrance - The fragrance industry has the opportunity to tap into the market of nostalgic scents that cater to the desire for a unique olfactory experience.
2. Fashion - The fashion industry can explore collaborations with fragrance brands to create limited edition scent collections that align with their design aesthetic and storytelling.
3. Nonprofit - Nonprofit organizations have the potential to partner with fragrance brands to launch special product lines where a portion of the proceeds supports a meaningful cause.