Once a year, six scents are released with the collaborative efforts of six talented artists and six expert perfumers. The proceeds from the sale of the deliciously-scented creation goes to a different deserving charity. The overall goal of these perfumes are to "trigger momentum around each cause through creativity with a conscience."
With fragrance names like Collage, Ende/Anfang, Nicoll 77, Smell, Whiskey Caramelise and Solar Donkey Power, these six scents are bound to raise funds for charity even if only because of pure curiousity.
Charitable Artist Fumes
Six Scents Released to Stress "Creativity With a Conscience"
Trend Themes
1. Collaborative Charity Scents - The trend of releasing scents created by artists and perfumers to raise funds for charity presents an opportunity for disruptive innovation in the fragrance industry.
2. Creative Cause-driven Marketing - The trend of using creativity and conscience to promote charitable causes through products like perfumes offers an opportunity for disruptive innovation in the marketing industry.
3. Charity-driven Consumer Curiosity - The trend of creating intriguing scents for a charitable cause taps into consumers' curiosity and presents an opportunity for disruptive innovation in the consumer goods industry.
Industry Implications
1. Fragrance - The fragrance industry has the opportunity to embrace collaborative charity scents and disrupt the traditional perfume market with innovative collaborations.
2. Marketing - The marketing industry can benefit from adopting creative cause-driven strategies that promote products with a conscience, disrupting traditional marketing approaches.
3. Consumer Goods - The consumer goods industry can tap into the trend of charity-driven consumer curiosity by creating intriguing products that support charitable causes, disrupting traditional consumer product offerings.