Doomsday Fashion Films

The Six Lee Fall/Winter 2012 Line is Astronomical

What starts off looking like it's going to be a creepy experimental video, is actually the latest installment of the hauntingly beautiful fashion film, 'We’re all at the end', for the Six Lee Fall/Winter 2012 collection. The short art piece serves as a fashion exploration of the line's sophisticated and avant-garde suited separates and accessories, as well as one of human relationships, the universe and our interactions with it.

The online video installation is actually part of a duology that picks up where the last video for the Spring/Summer collection left off. The thought-provoking fashion tale was captured by the creative lens work of Jaime Martinez and the projected, nature-inspired imagery in the film is also mirrored in the clothing's prints. So if you're looking for a new way to express how you feel about the world's eventual end, then why not do it through personal style with pieces from the Six Lee Fall/Winter 2012 collection.
Trend Themes
1. Hauntingly Beautiful Fashion Films - The use of experimental and hauntingly beautiful fashion films as part of marketing imaginations is a potential trend in the fashion industry.
2. Fashion-inspired Video Installations - Using online video installations as part of a duology or series to showcase fashion collections is a disruptive innovation opportunity.
3. Nature-inspired Fashion Collections - Designing fashion collections with prints and textures inspired by nature is a potential trend in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can incorporate hauntingly beautiful fashion films and online video installations to showcase their collections in a more creative way.
2. Film Production - Film production industry can explore the creation of fashion films designed to showcase fashion collections with a new level of creativity.
3. Art and Design - Art and design industries can tap into the trend by incorporating nature-inspired prints in their fashion collections.

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