Though closed due to coronavirus restrictions, Six Harbors Brewing Company in Long Island, New York, recently found a clever way to deliver its beers during the pandemic: Brew Dogs.
When the COVID-19 pandemic began, the Six Harbors Brewing Company was forced to close its business to the public. However, the brewery was able to continue offering delivery and curbside pickup. To make the pickup process easier and help customers maintain social distancing rules, Six Harbors Brewing Company outfitted its dogs Buddy and Barley with four-pack harnesses to deliver the beer. This not only gives customers a fun way to pick up their beer orders, but it also gives the golden retrievers a way to keep in touch with their human friends. As co-owner Karen Heuwetter explained in an interview: "When they go out and make people smile, I think people really like that. In fact, people need that these days, so when they put a smile on people’s faces they’re doing their job—which, by nature, is easy for them."
Beer-Delivering Dogs
The Six Harbors Brewing Company's Brew Dogs Deliver Pickup Beer Orders
Trend Themes
1. Contactless Delivery - Utilizing animals as delivery agents provides a creative solution for maintaining social distancing measures during the pandemic.
2. Brand Experience Enhancement - Using dogs as beer delivery companions creates a memorable and joyful experience for customers, enhancing brand loyalty and customer satisfaction.
3. Innovative Marketing Strategies - Leveraging the novelty of beer-delivering dogs as a marketing tool can generate buzz and attract new customers to the brewery.
Industry Implications
1. Brewing - The brewing industry can explore the use of animal delivery services to adapt to changing consumer needs and preferences during the pandemic.
2. Hospitality - Restaurants and bars can incorporate animal delivery companions to offer a unique and entertaining dining experience for their customers.
3. Pet Services - Pet services can tap into the demand for animal-assisted delivery, providing trained animals for various delivery purposes, including beer and other goods.