Finding new ways to market a product takes some serious creative juice these days -- leave it to the artist to come up with something alluring, as the SIT 'Haiiro' mural painting boldly displays.
Instead of giving out little cards or posting a sample art piece to a webpage to promote his gallery showing, SIT took the time to conjure up a new masterpiece, right on the street next to his gallery venue. Dually providing a free performance to interested on-lookers and completing an authentic indication of what more was to come, SIT definitely piqued interest with the fresh mural. The accompanying behind the scenes-style video gives additional details about the artist's show (location details are lacking in the actual graffiti piece).
The showing runs from June 2nd to June 23rd, 2012 at the C.A.V.E. Gallery on Abbot Kinney, California -- check it out if you can!
Gallery Previewing Graffiti
The SIT 'Haiiro' Mural Painting Demonstrates Talent Live
Trend Themes
1. Live Art Marketing - Live street art performances promoting product launches or events can attract interest and give an authentic indication of what's to come.
2. Graffiti Exhibitions - More artists are finding creative ways to display their works, including graffiti paintings and street art.
3. Video Previews - Behind-the-scenes videos or previews of upcoming art shows can generate interest and reach a wider audience.
Industry Implications
1. Art Galleries - Art galleries can incorporate live street art performances to attract visitors and generate interest in upcoming shows.
2. Marketing and Advertising - Marketing and advertising companies can explore the use of live art performances as a unique and engaging way to promote products and events.
3. Film and Video Production - Film and video production companies can create behind-the-scenes-style videos to generate interest in upcoming films and increase engagement with audiences.