7-Eleven recently opened the doors to a new test store in Dallas, Texas that serves as a sit-down cafe concept, a taco restaurant and a place to test upcoming products and innovations. On-site, consumers will find everything from made-to-order coffee and cold-pressed juices to a bar with wine, beer, kombucha, nitro cold brew and tea on tap.
As well as being a place where people can come to conveniently purchase a grab-and-go meal, this new 7-Eleven concept store offers a self-service growler station for beer and cider, The Cellar, which is stocked with wines, as well as sections for baked goods, bulk snacks plus cold treats like frozen yogurt and ice cream.
The building also features Laredo Taco Co., a chain 7-Eleven acquired in 2018, which offers both indoor and outdoor seating options.
Convenience Store Cafe Concepts
7-Eleven Launched a Sit-Down Cafe with Wine and Beer on Tap
Trend Themes
1. Convenience Store Cafe Concepts - Opportunity to create sit-down cafe concepts in convenience stores with a wide range of food and beverage options.
2. Self-service Growler Stations - Disruptive innovation opportunity to offer self-service growler stations for beer and cider within convenience stores.
3. Integration of Retail and Restaurant - Potential for convenience stores to integrate retail and restaurant concepts, attracting more customers and increasing revenue.
Industry Implications
1. Convenience Store Industry - Opportunity for convenience store chains to innovate and incorporate cafe concepts, attracting a wider customer base.
2. Beverage Industry - Possible disruption by offering more variety of beverages, such as wine, beer, kombucha, nitro cold brew, and tea on tap in convenience stores.
3. Fast Food Industry - Fast food chains can explore the integration of sit-down dining options within their establishments to cater to changing consumer preferences.