Korean pop group Sistar have appeared in a commercial for the online Korean shopping site '11st' as the characters from the popular anime show Sailor Moon.
Dubbed 'Sailor Stars,' this parody version of the Sailor Scouts doesn't fight villains or try to save the world, but rather dances and sings. In the commercial, the four members of Sistar are dressed in dazzling uniforms like the characters from Sailor Moon normally wear, but are no less still recognizable as the uniforms worn by the characters, even matching the same colors. The music that Sistar or 'Sailor Star' sings will be instantly recognizable to fans of the series as being the theme song to Sailor Moon.
While I'm not sure I understand exactly what the commercial is about, it's still incredibly fun and nostalgic nonetheless.
Anime-Inspired Singer Ads
The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial
Trend Themes
1. Anime-inspired Marketing - This trend highlights the increasing use of popular anime shows and characters in marketing campaigns, creating opportunities for brands to tap into the vast anime fanbase and attract new customers.
2. Celebrity Parody Ads - This trend showcases the use of celebrities to parody iconic characters or shows in advertisements, presenting businesses with opportunities to leverage celebrity influence and capture audience attention through humor and nostalgia.
3. Nostalgic Branding - This trend emphasizes the power of nostalgia in advertising, indicating opportunities for brands to evoke sentimental feelings and connect with consumers by referencing beloved shows or characters from their past.
Industry Implications
1. E-commerce - The e-commerce industry can explore collaborations with popular anime shows or characters to attract younger consumers and enhance brand visibility through unique marketing campaigns.
2. Entertainment - The entertainment industry can consider leveraging celebrity parodies of iconic characters or shows in advertisements to generate buzz, promote upcoming projects, and engage audiences through humor and nostalgia.
3. Fashion - The fashion industry has the opportunity to create anime-inspired clothing lines or collaborations with popular characters, capitalizing on the trend and catering to the growing demand for unique and nostalgic fashion statements.