Rapper Sir Mix-A-Lot, most notably known for his song Baby Got Back, has created an interactive Facebook app for his fans.
The application is a simple idea. Users are asked to answer questions based on two choices in an either-or style. But the answers need to be based on the rapper's or your friends' choices versus your own. If he guesses correctly, the user will earn "Hype" points. Once the user has enough Hype points, they can purchase virtual goods like a shout-out in a Sir Mix-A-Lot video.
The Sir Mix-A-Lot app is called MixNMatch and was created by interactive shop Giant Thinkwell. This game is the perfect app for Facebook users who can appreciate the rapper's attempt to promote fan interactivity.
Interactive One-Hit-Wonder Apps
Sir Mix-A-Lot's Facebook App Has Your Back
Trend Themes
1. Interactive Social Media Apps - There is an opportunity to create interactive apps on social media platforms that promote fan interactivity and engagement.
2. Gamification in Music Promotion - By incorporating gamification elements into music promotion, artists can incentivize fans to participate and earn rewards.
3. Virtual Goods Economy - Creating a virtual goods economy within apps can provide a new revenue stream for artists and increase user engagement.
Industry Implications
1. Social Media Marketing - Marketing agencies can capitalize on the trend of interactive social media apps to help artists and brands engage with their audiences.
2. Music and Entertainment - The music industry can explore opportunities to incorporate gamification strategies in promotion to attract and engage fans.
3. App Development - App developers can tap into the growing demand for interactive apps and virtual goods economies, offering innovative solutions for artists and brands.