Sip is a conceptual juice brand designed by the RMIT University student Daniel Robson, and the unique conceptual product offers a design that strays from those that consumers are more accustomed to in their juice and beverage products.
Rather than being offered in a cylindrical bottle, Sip is offered in glass bottles that are rectangular in shape, and contain small white screw tops. The juice is 100% raw and organic, cold-pressed, and is free of concentrated juices, preservatives, gluten, and added sugar. The juice itself is made up of cold-pressed cucumber, pineapple, coconut and lemon – making the concept brand one that perfectly suits people's summer flavor preferences.
The conceptual Sip brand provides unique inspiration for companies seeking a new and distinct brand identity for their own products.
Conceptual Pressed Juice Brands
'Sip' Offers a Unique Take on Standard Juice Bottle Packaging
Trend Themes
1. Unique Bottle Packaging - The conceptual Sip brand offers a unique take on standard juice bottle packaging, providing an opportunity for companies to differentiate their own products.
2. Organic and Cold-pressed Juices - The Sip brand showcases the growing trend of consumers seeking raw, organic, and cold-pressed juices, opening up opportunities for companies to cater to this specific market.
3. Distinct Brand Identity - The Sip brand serves as inspiration for companies looking to create a distinct and memorable brand identity for their juice and beverage products.
Industry Implications
1. Beverage Packaging - The unique bottle design of the Sip brand presents potential disruptive innovation opportunities for the beverage packaging industry.
2. Juice Manufacturing - The growing popularity of organic and cold-pressed juices, like the ones offered by the Sip brand, presents an opportunity for innovation and growth in the juice manufacturing industry.
3. Healthy Beverage Market - The Sip brand's emphasis on raw, organic, and cold-pressed juices reflects trends in the healthy beverage market, creating opportunities for companies to cater to health-conscious consumers.