This commercial for McDonald’s fish burger has a smart alick singing fish tricking people into having them feel guilty by using lyrics like "give me back that fish," "what if it were you hanging up on this wall?" and "you wouldn’t be laughing if it were you in that sandwich."
I love the way the man eating the fish burger could not care less and continues to devour his fish burger.
The ad was created by adverting agency Arnold with creative direction by Pete Favat, Chris Edwards, and Kristen Landgrebe. The copy was written by Pete Harvey.
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Trend Themes
1. Digital Storytelling - Use of clever lyrics and catchy tunes in commercials offers disruptive innovation opportunities for brands to create memorable and engaging digital storytelling experiences.
2. Emotional Marketing - Incorporating guilt-inducing messages and appeals to empathy in advertisements presents disruptive innovation opportunities for businesses to tap into consumers' emotions and create impactful marketing campaigns.
3. Creative Advertising Techniques - Employing unconventional and witty techniques, such as using a talking fish, in commercials opens up disruptive innovation opportunities for companies to capture audience attention and differentiate themselves from competitors.
Industry Implications
1. Food and Beverage - The use of storytelling and emotional marketing in food and beverage advertising allows for disruptive innovation opportunities where brands can connect with consumers on a deeper level and establish stronger brand loyalty.
2. Advertising and Marketing - The adoption of creative advertising techniques, like incorporating talking characters, in the advertising and marketing industry creates disruptive innovation opportunities for agencies to deliver more engaging and memorable campaigns.
3. Entertainment and Media - The integration of digital storytelling and emotional marketing in entertainment and media presents disruptive innovation opportunities for content creators to captivate audiences and drive engagement through unique and compelling narratives.